We discovered that there were hundreds of people saying weird and wonderful things about Wheat Thins on Twitter. So to encourage even more online love for the...

Claussen Pickles are demonstrably better than any other pickle in the supermarket. That's because they're fresher. And to keep them fresh, they need to be...

Imerman Angels is an organization that connects cancer sufferers with cancer survivors to give them one-on-one support - they'll actually put you in touch with...

To get people who hadn’t experienced Whole Foods to shop at one of their new suburban locations, we gave the people living in the vicinity of the new store a...

Philadelphia Cooking Creme is a new way to successfully pretend you know how to cook. Something we all need. So, to help launch the product, our strategy was to,...

To encourage people to vote for Barack Obama, we decided to create and sell something fun that would remind Americans of the failures of the Republican...

To get more people to sign up for MaxPerks, the loyalty program from OfficeMax that gives small businesses the same discounts that large businesses get, we decided...

To motivate people to sign up for a Gmail account, we decided to make non-Gmailers self-conscious about their current email service. Our idea was to get in touch...

As a stunt to promote his new book, Tiny Acts Of Rebellion - 97 Almost-Legal Ways To Stick It To The Man, Rich Fulcher wanted to gather an army of people in front...

Project Potential is a charity we created for Lunchables. The purpose of which is to give away free field trips to schools in need. In order to solicit nominations...

The thing that people care about most when it comes to buying office supplies is convenience. So in order to steal customers from Staples and Office Depot, our...

This campaign was the follow-up to the very succesful first round of penny prank videos which featured our improv actor roaming around New York trying to make...

To get people to care about the problem of teacher funded classrooms and raise awareness for the charity that exists to eradicate it, we decided to point out the...

2011 Selected as one of the 100 most talented creatives and inducted into Adweek's Talent 100 list. 2011 Shortlisted at Cannes Lions in the film category for...