Wheat Thins Twitter TV
We discovered that there were hundreds of people saying weird and wonderful things about Wheat Thins on Twitter. So to encourage even more online love for the...
Journey To The Claussen Pickles
Claussen Pickles are demonstrably better than any other pickle in the supermarket. That's because they're fresher. And to keep them fresh, they need to be...
Imerman Angels
Imerman Angels is an organization that connects cancer sufferers with cancer survivors to give them one-on-one support - they'll actually put you in touch with...
Whole Foods' Zip Code TV
To get people who hadn’t experienced Whole Foods to shop at one of their new suburban locations, we gave the people living in the vicinity of the new store a...
Philadelphia Cooking Creme
Philadelphia Cooking Creme is a new way to successfully pretend you know how to cook. Something we all need. So, to help launch the product, our strategy was to,...
Plates for Obama
To encourage people to vote for Barack Obama, we decided to create and sell something fun that would remind Americans of the failures of the Republican...
OfficeMax Helps Small Businesses
To get more people to sign up for MaxPerks, the loyalty program from OfficeMax that gives small businesses the same discounts that large businesses get, we decided...
Direct Mail For Gmail
To motivate people to sign up for a Gmail account, we decided to make non-Gmailers self-conscious about their current email service. Our idea was to get in touch...
Rich Fulcher's Fuck Off Big Ben
As a stunt to promote his new book, Tiny Acts Of Rebellion - 97 Almost-Legal Ways To Stick It To The Man, Rich Fulcher wanted to gather an army of people in front...
Lunchables' Alien Field Trip
Project Potential is a charity we created for Lunchables. The purpose of which is to give away free field trips to schools in need. In order to solicit nominations...
OfficeMax Buy Local
The thing that people care about most when it comes to buying office supplies is convenience. So in order to steal customers from Staples and Office Depot, our...
OfficeMax Penny Pranks
This campaign was the follow-up to the very succesful first round of penny prank videos which featured our improv actor roaming around New York trying to make...
Officemax A Day Made Better
To get people to care about the problem of teacher funded classrooms and raise awareness for the charity that exists to eradicate it, we decided to point out the...
2011 Selected as one of the 100 most talented creatives and inducted into Adweek's Talent 100 list. 2011 Shortlisted at Cannes Lions in the film category for...