http://www.allanstevenson.net Allan Stevenson Mon, 26 Mar 2012 02:56:01 +0000 http://www.allanstevenson.net en http://www.allanstevenson.net/Mimi-Black-logo-design http://www.allanstevenson.net/following/allanstevenson.net/Mimi-Black-logo-design Mon, 26 Mar 2012 02:56:01 +0000 Allan Stevenson 3013787 Mimi is a local voiceover artist. She needed a personal identity to help differentiate herself and appeal to commercial producers and creatives. So I used the image of a sound wave to spell out her first name and developed the following assets to convey her fun personality and versatility as a voice artist. <img src="http://payload35.cargocollective.com/1/2/79351/3013787/MIMI_LOGO_FINAL.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload35.cargocollective.com/1/2/79351/3013787/MIMI_LOGO_FINAL_o.jpg" data-mid="15702419" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/79351/3013787/MIMI_CARDS_NEW2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload35.cargocollective.com/1/2/79351/3013787/MIMI_CARDS_NEW2_o.jpg" data-mid="15703570" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/79351/3013787/MIMI_STATIONARY_NEW2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload35.cargocollective.com/1/2/79351/3013787/MIMI_STATIONARY_NEW2_o.jpg" data-mid="15702537" border="0" align="left"/><img src="http://payload35.cargocollective.com/1/2/79351/3013787/BCARD_PILE_670_72_NEW.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload35.cargocollective.com/1/2/79351/3013787/BCARD_PILE_670_72_NEW_o.jpg" data-mid="15665469" border="0" align="left"/> http://www.allanstevenson.net/Imerman-Angels http://www.allanstevenson.net/following/allanstevenson.net/Imerman-Angels Mon, 12 Dec 2011 21:09:26 +0000 Allan Stevenson 2444062 Imerman Angels is an organization that connects cancer sufferers with cancer survivors to give them one-on-one support - they'll actually put you in touch with someone your same age and sex, who's already beaten the exact type of cancer that affects you. It's a great idea but unfortunately not enough people know that this service exists. While talking with their founder, Jonny Imerman, we learned an interesting fact. Chemotherapy can leave patients with a nasty metallic taste in their mouth. And sucking on a Lemonhead candy will alleviate this. So I had the idea of using Lemonheads as a medium for this fact, thus advertising what Imerman Angels does in the process. We met with Fererra Pan, the makers of Lemonheads, who were kind enough to print off custom boxes with our message on, which we then distributed in hospitals and other appropriate venues. <img src="http://payload7.cargocollective.com/1/2/79351/2444062/IN_BOX_COLORED_CROPPEDMCR_670_72.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload7.cargocollective.com/1/2/79351/2444062/IN_BOX_COLORED_CROPPEDMCR_670_72_o.jpg" data-mid="12331689" border="0" align="left"/><img src="http://payload7.cargocollective.com/1/2/79351/2444062/DISPLAY_TABLE_CROPPED_670_72.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload7.cargocollective.com/1/2/79351/2444062/DISPLAY_TABLE_CROPPED_670_72_o.jpg" data-mid="12331721" border="0" align="left"/> http://www.allanstevenson.net/1111417 http://www.allanstevenson.net/following/allanstevenson.net/1111417 Thu, 16 Jun 2011 23:27:36 +0000 Allan Stevenson 1111417 2011 Won the Gold David Ogilvy Award in the Digital & Media category for Wheat Thins campaign. 2011 Selected as one of the 100 most talented creatives and inducted into Adweek's Talent 100 list. 2011 Shortlisted at Cannes Lions in the film category for Wheat Thins and Lunchables campaigns. 2008 - Present Art director at The Escape Pod, Chicago. 2008 Selected as one of the 100 most promising graduating seniors to attend The Art Directors Club National Student Portfolio Review. 2007 Work experience with Bartle Bogle Hegarty in London. 2004 - 08 Scholarship athlete at Savannah College of Art and Design and four year captain/assistant coach of the men's soccer program. 1998 - 2004 Played soccer for Chester City FC, Newport County FC and represented Wales at The British University Games. 787.955.5907 me.allanstevenson@gmail.com twitter.com/allanstevenson http://www.allanstevenson.net/Journey-To-The-Claussen-Pickles http://www.allanstevenson.net/following/allanstevenson.net/Journey-To-The-Claussen-Pickles Thu, 16 Jun 2011 23:27:24 +0000 Allan Stevenson 1604389 Claussen Pickles are demonstrably better than any other pickle in the supermarket. That's because they're fresher. And to keep them fresh, they're refrigerated. But unless you already buy Claussen Pickles, you wouldn't know where to find them. They're kept in the refrigerated section, not in the pickle aisle where you'd expect them to be. So we thought, the only thing worth doing here was to educate people on Claussen Pickles' whereabouts. We spent a day in a New Jersey supermarket taking real shoppers on a journey to the best pickles on earth. Credits: Vinny Warren, Sam Cadman http://www.allanstevenson.net/Wheat-Thins-Twitter-TV http://www.allanstevenson.net/following/allanstevenson.net/Wheat-Thins-Twitter-TV Thu, 16 Jun 2011 23:27:19 +0000 Allan Stevenson 1083578 We were really surprised to discover that there were hundreds of people talking about Wheat Thins on Twitter. Tweets about Wheat Thins ranged from pure weirdness to people actually professing their love of the snack. So to encourage even more online chatter about the brand, we decided to reward people for their random online utterances. We tracked down people who had randomly tweeted about Wheat Thins and surprised them. We filmed the whole thing and aired the footage as TV commercials. This use of social media and TV was the first of its kind and caused Wheat Thins to become a trending topic on Twitter, our unsuspecting tweeters became social media stars and the campaign was heralded by Stuart Elliot of The New York Times, The Independent newspaper as well as innumerable marketing blogs. Credits: Vinny Warren, Jimmy Olson http://www.allanstevenson.net/Whole-Foods-Zip-Code-TV http://www.allanstevenson.net/following/allanstevenson.net/Whole-Foods-Zip-Code-TV Thu, 16 Jun 2011 23:27:18 +0000 Allan Stevenson 1083607 To get people who hadn’t experienced Whole Foods to shop at one of their new suburban locations, we gave the people living in the vicinity of the new store a “free sample” of the brand... right through their television sets! These zip code targeted television spots featured real store employees and ran in the neighborhoods close to this particular Whole Foods. And because our ads only ran in one neighborhood, our minuscule media budget felt as big as Coca-Cola's. Halibut Travels 3000 Miles To Schaumburg. 26 Types Of Olives Have Come To Schaumburg. Freshly Made Sausage Has Come To Schaumburg. Credits: Vinny Warren, Brad Demarea http://www.allanstevenson.net/Philadelphia-Cooking-Creme http://www.allanstevenson.net/following/allanstevenson.net/Philadelphia-Cooking-Creme Thu, 16 Jun 2011 23:27:17 +0000 Allan Stevenson 1092741 Philadelphia Cooking Creme is a new way to successfully pretend you know how to cook. Frankly, it's something we all need. So, to help launch the product, our strategy was to, literally, prove this. With this stuff, anyone can be a chef. Cooking With Emeril Lagasse's Attorney: Cooking With A Guy Who Looks A Bit Like Emeril Lagasse: Credits: Vinny Warren, Jon Watts http://www.allanstevenson.net/Plates-for-Obama http://www.allanstevenson.net/following/allanstevenson.net/Plates-for-Obama Thu, 16 Jun 2011 23:27:16 +0000 Allan Stevenson 1088237 To encourage people to vote for Barack Obama, we decided to create and sell something fun that would remind Americans of the failures of the Republican administration and raise funds for Obama's campaign at the same time. Our rationale: people really vote against things and Americans could do with some catharsis after eight years of Bush. So we had 500 of these commemorative plates made and sold them via the print ad and the website, plates4obama.com. All the proceeds went towards Obama's election fund. <img src="http://payload.cargocollective.com/1/2/79351/1088237/PLATESFOROBAMA_670_2.jpg" width="670" height="1119" width_o="670" height_o="1119" src_o="http://payload.cargocollective.com/1/2/79351/1088237/PLATESFOROBAMA_670_2_o.jpg" data-mid="17757529" border="0" align="left"/> Credits: Vinny Warren, Brad Demarea http://www.allanstevenson.net/OfficeMax-Helps-Small-Businesses http://www.allanstevenson.net/following/allanstevenson.net/OfficeMax-Helps-Small-Businesses Sun, 27 Feb 2011 02:15:47 +0000 Allan Stevenson 1084324 To get more people to sign up for MaxPerks, the loyalty program from OfficeMax that gives small businesses the same discounts that large businesses get, we decided to do something that would let small business owners know that OfficeMax cares about them. We called up random small businesses around the country and offered them their very own free national radio commercial, right there and then, courtesy of OfficeMax. &#9835; ZumaJays.mp3 http://www.howsthisstrategy.com/cargo/ZumaJays.mp3 <img src="http://payload.cargocollective.com/1/2/79351/1084324/RADIO2.jpg" width="670" height="867" width_o="670" height_o="867" src_o="http://payload.cargocollective.com/1/2/79351/1084324/RADIO2_o.jpg" data-mid="12345208" border="0" align="left"/> Credits: Vinny Warren http://www.allanstevenson.net/Direct-Mail-For-Gmail http://www.allanstevenson.net/following/allanstevenson.net/Direct-Mail-For-Gmail Tue, 22 Feb 2011 03:34:46 +0000 Allan Stevenson 1088585 To motivate people to sign up for a Gmail account, we decided to make non-Gmailers self-conscious about their current email service. Our idea was to get in touch with people who use other (less cool) email services and try to bring them up to speed. Because, let's face it, if you don’t have Gmail then you must be behind the times. We had Gmail users nominate their non-Gmailer friends to receive obsolete products in the mail that were designed to make the point that they are, perhaps, a little behind the times. Instructional VHS’, floppy disks and self-help audio tapes were sent to people with Hotmail, AOL and other, not-so-cool, email services. <img src="http://payload.cargocollective.com/1/2/79351/1088585/GMAIL_VHS_WEB1_3.jpg" width="640" height="576" width_o="640" height_o="576" src_o="http://payload.cargocollective.com/1/2/79351/1088585/GMAIL_VHS_WEB1_3_o.jpg" data-mid="5547305" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/79351/1088585/Allan_CASSETTE_RGB_72.jpg" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/2/79351/1088585/Allan_CASSETTE_RGB_72_o.jpg" data-mid="5983977" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/79351/1088585/Allan_Floppy_NEW_RGB_72.jpg" width="640" height="608" width_o="640" height_o="608" src_o="http://payload.cargocollective.com/1/2/79351/1088585/Allan_Floppy_NEW_RGB_72_o.jpg" data-mid="6146480" border="0" align="left"/>